Results · Case study

ShankhNaad Developers Pvt. Ltd.

Lakshar–Kankhal Road, Haridwar · plotted township on the Delhi–Haridwar–Dehradun expressway corridor.

547qualified leads

₹82blended cost per lead

₹44.6Kad spend

22plots booked & sold

The goal

Sell plots on a new corridor

A plotted township on the new 6-lane expressway. Buyers needed to see the site, so the target was site visits, not form fills.

What we ran

The full engine

Meta lead campaigns, AI-assisted qualification, and a CRM pipeline that pushes every enquiry through to a site visit.

The result

A feed of booked plots

The client's sales group turned into a running feed of booked and sold plots while the campaigns ran.

Campaign breakdown

Campaign	Leads	Cost per lead	Spend
VOM_SALE_LEADS_CBO_Prospect	266	₹82.31	₹21,895
VOM_AI_LEADS_ABO_Prospect	218	₹80.84	₹17,623
VOM_Suggested_Areas_LEADS_ABO	42	₹110.95	₹4,660
VOM_LEADS_HIRING_CBO	21	₹23.82	₹500
Blended	547	₹81.68	₹44,678

Pipeline · 543 opportunities

457Lead

58Contacted

14Follow up

2Visit booked

11Visit done

1Closing

Receipts

ShankhNaad ad account lifetime view — **Ad account:** 547 leads at ₹82

ShankhNaad single-day view — **Single day:** CPL as low as ₹23.82

ShankhNaad CRM board — **CRM:** 543 opportunities, six stages

Plots 231 to 234 booked — **Plots 231–234:** one family

Payment confirmed for plot 103 — **Plot 103:** ₹99,999 payment confirmed

Plots 25, 160 and 161 sold out — **Plots 25, 160, 161:** sold out

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