The Engine
One engine. Five moving parts.
Ads, AI qualification, CRM, follow-up and reporting working as one loop. If you already have a piece that works, we plug into it instead of rebuilding it.
01 · Meta ads & creative
Ads that buy site visits, not clicks
Campaigns built per project and per city. We test hooks, creative angles and audiences against real buyer intent, then move budget to the ad sets that put someone on the site, not the ones with the cheapest form fill.
- Creative, hook and copy testing on a fixed cadence
- Audience, placement and city-level targeting per project
- Lead forms, click-to-WhatsApp or landing page, whichever converts
- Daily pacing, spend-limit and delivery checks
Live account · ShankhNaad
| Campaign | Leads | CPL | Spend |
|---|---|---|---|
| VOM_SALE_LEADS_CBO | 266 | ₹82.31 | ₹21,895 |
| VOM_AI_LEADS_ABO | 218 | ₹80.84 | ₹17,623 |
| VOM_Suggested_Areas | 42 | ₹110.95 | ₹4,660 |
| VOM_LEADS_HIRING_CBO | 21 | ₹23.82 | ₹500 |
| Blended | 547 | ₹81.68 | ₹44,678 |
02 · AI qualification agent
Every enquiry answered in seconds
The moment a form is submitted or a WhatsApp message lands, the agent replies in Hindi or English and qualifies budget, location, size and timeline before your sales team spends a minute on it. No lead waits until morning.
- 24×7 on WhatsApp, web chat and missed calls
- Qualifies budget, location, size, timeline and intent
- Filters duplicates, brokers and junk before handover
- Clean hand-off to a human with the full chat attached
03 · CRM & pipeline
Nothing sits in a spreadsheet
Every qualified lead lands on a stage-based board with an owner and a next action. You can see at any moment how many buyers are at "site visit booked" and who is sitting on them.
- Pipeline designed per project, not one generic funnel
- Auto-assignment by project, source and team capacity
- Stage deadlines and a dedicated no-response lane
- Full history on every lead, permanently
ShankhNaad pipeline · 543 opportunities
04 · Chat & email follow-up
The follow-up runs itself
Most deals die between the enquiry and the site visit. Sequences on WhatsApp, chat and email close that gap: nudging, reminding, confirming, and re-warming cold leads the moment a new phase or price goes out.
- Sequences timed to how each lead behaves
- Site-visit reminders and day-before confirmations
- No-show win-back that runs without anyone remembering
- Re-engagement on new phases and offers
- Min 0WHATSAPPInstant reply + qualification
- Hour 2WHATSAPPBrochure, location pin, price list
- Day 1EMAILProject walkthrough + area update
- Day 2WHATSAPPTwo site-visit slots offered
- Day 4CALL TASKAssigned to the sales owner
- Day 7WHATSAPPRe-warm: new phase or price
05 · Reporting & optimisation
You see what the money bought
One shared report, every week. Cost per qualified lead, cost per site visit, and which ad set produced the booking. That number decides next week's spend.
- Ad set → site visit → booking attribution
- Cost per qualified lead and per site visit, per project
- Live pipeline your sales head can open any time
- A written recommendation on where next week's budget goes
Weekly report · shared
| Qualified leads | 547 |
| Cost per qualified lead | ₹81.68 |
| Opportunities in pipeline | 5,155 |
| Best ad set | SALE_LEADS_CBO |
| Next week | Scale 2 of 4 ad sets |
How we work together
Discovery call
30 minutes on your funnel and what a site visit is worth to you. An honest answer on whether this pays for itself.
Audit & build
Pipeline, qualification logic, sequences and campaigns. You see it all before a rupee of ad spend goes out.
Launch
Campaigns live, the agent answering, the CRM filling. Your team is trained on the system they now own.
Weekly optimisation
What produced site visits gets more budget, what didn't gets cut. The loop tightens every month.
Launching a project this quarter?
Bring your funnel. We'll find the leaks in 30 minutes.
A 1:1 call on where your enquiries come from, where they die, and whether the engine will pay for itself. Sometimes the answer is no. You'll hear that too.